The Friend­ship Senior Options Brand

As the over­ar­ch­ing enti­ty of our com­mu­ni­ties and ser­vices, Friend­ship Senior Options has devel­oped a new look and brand posi­tion­ing that bet­ter reflects the work we do and our vision for the future.

The Logo

The Friend­ship Senior Options logo has been care­ful­ly con­sid­ered to be a true reflec­tion of the orga­ni­za­tion and the peo­ple we serve. The logo fea­tures light and dark blue col­ors, which rep­re­sent the har­mo­ny, life and renew­al the orga­ni­za­tion strives to pro­vide in our services.

Our Brand Position

Friend­ship is our foun­da­tion. Beyond com­pan­ion­ship, it encom­pass­es esteem, respect, car­ing and doing for oth­ers. Forged in friend­ship, our prepa­ra­tion for the future is dri­ven by curios­i­ty, inno­va­tion and leadership.

Our mantra is Get Set.

This com­mit­ment ben­e­fits res­i­dents, asso­ciates, clients, com­mu­ni­ties, and alliances. We will devel­op pos­i­tive rela­tion­ships and life-affirm­ing ser­vices. We will Get Set, just as we enable those we serve to do the same.

Friend­ship Senior Options. Get Set.

10,000 peo­ple turn 65 every day.

—US Census Bureau